Rubber Bracelets
Promote a Cause and Raise Money with
Rubber Bracelets
Rubber bracelets have
become the popular way today to champion a cause or to promote a message.
The Lance Armstrong Foundation started the rubber bracelet craze with the first
rubber bracelets that were sold for $1 each to raise money for cancer research. The slogan imprinted on these rubber bracelets is “LiveStrong”.
Cancer
Awareness
Today, many non-profit organizations have chosen to follow in their path. Pink
rubber bracelets are sold to promote breast cancer awareness. Patriotic
rubber bracelets are colored with red, white and blue.
Schools can choose rubber bracelets imprinted with the school motto or school name
in the school colors.
Philosophical
Slogans
Rubber bracelets may not even promote a single cause, but are used by some to
promote a philosophy or way of life. Teenagers may have matching bracelets that say “Best Friends Forever”.
Families of military personal can wear rubber bracelets with the slogan “Support Our Troops”. Church youth groups
may promote their faith with slogans such as “Faith”, “Believe”, “Hope” or “Strength”. Humane Societies and animal
shelters have chosen slogans such as “I Love my dog” or “I love my cat”. I imagine that there may be thousands of
slogans imprinted on rubber bracelets today. The only limit is the imagination.

Pink rubber bracelets usually promote breast cancer awareness
with different slogans - this one has Share Beauty Spread Hope
Corporate Promotion
The bracelet craze until recently was confined to the non-profit organizations and
causes. However due to their immense popularity, that is no longer the case. Instead of dying out, it seems that
the rubber bracelet craze is becoming stronger than ever. Even today, rubber bracelets are even making their way
into corporate America to promote company ideals. According to the Detroit Free Press, Ford Motor Company is also
promoting itself with these trendy rubber bracelets. Many Ford Motor Company executives are spreading their message
while wearing a blue rubber bracelet. The message is simple –“Red, White and Bold” and is designed to promote it’s
“American Innovation campaign”.
Rubber Bracelets
Variety
The rubber bracelets are made from silicone. They can be produced quickly, cheaply
and easily. The can be colored in almost any conceivable color or colors. Some bracelets today are even glow in the
dark. Typically the bracelets cost 25˘ or less when produced in large quantities. They are then sold individually
for about $1 each.
The rubber bracelets have helped schools raise money for athletics, churches raise
money for charity. The have certainly helped non-profit medical foundations raise money for medical research. With
the next step of corporate America, led by Ford Motor Company, will the rubber bracelets also help bring success to
American businesses? Only time will tell us that answer.
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